AS I SEE IT – The Art of Promotion
Bob Magee
Pro Wrestling: Between the Sheets
As most of you know, PWBTS.com, the flagship site of this column, focuses on coverage and promotion of independent wrestling. As someone who happily shills independent wrestling promotions whenever possible, one of the things that pisses me off is the way independent promotions seems to have no sense about the basic sorts of things that they need to do to promote their product. I’d like to offer some observations as to some of those things I think that promotions need to do to publicize their product online. I realize that some people may find some of the suggestions listed below to be painfully obvious, but trust me…they aren’t. All too many independent promoters don’t use some or all of these ideas. I’ve seen all too many cases where promoters don’t…well…promote… and crowds suffer accordingly. But that’s not all.